Abbey Mecca - There are lots of great examples of brands being innovative and using all touchpoints in a customer journey to drive engagement. One example, is popular athletic brand adidas -
![adiSpecialist on Twitter: "Enter for a chance to win free kicks...swing by your local adidas store. Scan QR code, and scratch off. Up until 11/2/20. https://t.co/j0yXprBAp0" / Twitter adiSpecialist on Twitter: "Enter for a chance to win free kicks...swing by your local adidas store. Scan QR code, and scratch off. Up until 11/2/20. https://t.co/j0yXprBAp0" / Twitter](https://pbs.twimg.com/media/ElraHYJVoAAtpl2.jpg)
adiSpecialist on Twitter: "Enter for a chance to win free kicks...swing by your local adidas store. Scan QR code, and scratch off. Up until 11/2/20. https://t.co/j0yXprBAp0" / Twitter
![Adidas unveils ad campaign 'QR to Qatar' for FIFA World Cup 2022 starring Ranveer Singh | SportsMint Media Adidas unveils ad campaign 'QR to Qatar' for FIFA World Cup 2022 starring Ranveer Singh | SportsMint Media](https://sportsmintmedia.com/wp-content/uploads/2022/09/Adidas-unveils-ad-campaign-QR-to-Qatar-for-FIFA-World-Cup-2022-starring-Ranveer-Singh.jpg)