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Ambush Marketing: How Nike Made Olympic History | by Chelsea Rose | Medium
The real Olympics competition: Nike and Adidas claim China's heroes | Olympics 2008 | The Guardian
Ambushing the Olympics in Swoosh: Lessons from Nike's 2012 campaign
Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Nike Plays Hardball to Keep Its Athletes - WSJ
British Olympic hopefuls hit by Nike sponsorship cuts
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
Nike set to become first major sponsor of Los Angeles 2028
Nike avoids Olympic sponsorship restrictions
Nike and U.S. Olympic Committee Launch Free, Online Training For Volunteer Youth Coaches, Inspired By The Aspen Institute's Project Play 2020
How Nike Brilliantly Ruined Olympic Marketing Forever
Which Brand is Going for Gold?
Non-sponsor Nike is brand most associated with Olympics
Nike's Shifts in Track and Field Are Top of Mind as Trials Begin - The New York Times
Nike Brand Profile & Strategy - Sportcal
Nike suspends Hockey Canada sponsorship over handling of sexual assault allegations - The Globe and Mail
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Nike takes marketing gold with neon-yellow shoes
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
LA28-USOC joint venture snags Nike as first partner
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
London 2012: Nike's Volt shoes capture marketing gold | The Star
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
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