Abbey Mecca - There are lots of great examples of brands being innovative and using all touchpoints in a customer journey to drive engagement. One example, is popular athletic brand adidas -
![FOOTDISTRICT on Twitter: "Scan the QR code for custom Spotify playlists to motivate you on your run. GPS coordinates are for the 3 cities where runners helped develop this urban running shoe. @ FOOTDISTRICT on Twitter: "Scan the QR code for custom Spotify playlists to motivate you on your run. GPS coordinates are for the 3 cities where runners helped develop this urban running shoe. @](https://pbs.twimg.com/media/D-j-WCfXYAA12KG.jpg)
FOOTDISTRICT on Twitter: "Scan the QR code for custom Spotify playlists to motivate you on your run. GPS coordinates are for the 3 cities where runners helped develop this urban running shoe. @
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